:Module One
Strategic Finance For Non-Financial Executives
a) Analysis of financial statements
b) Shareholder wealth maximization
c) Applied corporate finance
d) Strategic management and the financial planning process
"e) Introduction to the “Stock Exchange
f) Cash flow – the lifeblood of business
:Module Two
Cost Control And Effective Financial Management
a) The changing business environment
b) Cost control and cost management
c) Budgeting
d) The Balanced Scorecard and performance management
e) Effecting change for cost efficiency
:Module Three
Corporate Governance, Ethics And Organizational Strategy
?a) What can we learn from the lack of governance and ethics of the US markets
?b) Profit – when is enough, enough
c) Moving to a networked organization structure, and learning to delegate
d) “It’s different here….” – why Middle-East businesses need to adapt
:Group Exercise
The Enron Story
:Module Four
Customer Service And Multi-Channel Support
a) Understanding the Internet's power to alter channel strategies
b) Emerging technologies and trends
c) Managing customer sales and support systems
Marketing Strategy And ROMI
a) Developing fast to-market technology for competitive advantage
b) Exploring the economics of customer loyalty and total customer satisfaction
c) Putting a customer-focused, service profit chain to work
d) Formulating an action-oriented marketing plan
e) Return On Marketing Investment (ROMI)
:Module Five
Module Five Leadership And Mentoring Skills
a) Understanding the difference between leadership and management roles and responsibilities
b) Examining leadership patterns for successful transformation initiatives
c) Developing negotiation skills
d) Developing organizational capability for a knowledge-based, service intensive business
?e) Role-play critical leadership scenarios – have you got what it takes to make the grade
:Group Exercise
Final Examination
The final examination will be in a Multiple-Choice format