:Module One
INTRODUCTION TO ELECTRONIC COMMERCE
a) Foundation of electronic commerce
b) Definitions and content of the field
c) Benefits and limitations
d) The driving forces of electronic commerce
e) Impact of e-commerce: everything will be changed
:Module Two
E BUSINESS TECHNOLOGIES
a) Retailing in electronic commerce
b) Direct marketing
c) Online customer service
d) Electronic intermediaries
e) Reactive electronic department stores
f) Internet and extranet
g) Architecture of the internet, intranet, and extranet
h) Internet software
:Module Three
E-MARKETING
a) Internet consumers and market research
b) Building customer relationship
c) The consumer behavioral model
d) Personal characteristics and the demographics of the internet surfers
e) Consumer purchasing decision making
f) One-to-one and relationship marketing
g) Delivering customer service in cyberspace
h) Market research for e-commerce
:Group Exercise
:Module Four
E-COMMERCE MANAGEMENT
a) Procurement revolution at general electric
b) Characteristics of B2B e-commerce
c) Procurement management using the buyer’s internal marketplace
d) Supplier-oriented marketplace: Cisco online case
e) From traditional to internet-based EDI
f) Integration with back-end information systems
g) The role of software agents for B2B e-commerce
h) Solutions of B2B e-commerce
:Module Five
STRATEGIC MANAGEMENT FOR ELECTRONIC COMMERCE
a) Strategic planning for E-Commerce
b) Strategy formulation
c) Critical success factors for E-Commerce
d) Return on investment and risk analysis
e) Electronic commerce strategy in action
f) The steps to successful E-commerce programs
LEGAL AND ETHICAL ISSUES IN ELECTRONIC COMMERCE
a) E-commerce legal incidents: Contractual issues in Ecommerce
b) Copyright infringement on the web
c) Legal, Ethical, and other public policy issues
d) Protecting privacy
e) Protecting intellectual property
f) Free speech, internet indecency, and censorship
:Group Exercise
Final Examination
The final examination will be in a Multiple-Choice format